Tundra sales have been outperforming its American counterparts since it launched in November, 2021!
While Tundra sales are growing (15% for the first eight months), its Detroit rivals are down for the same period—18% for Ram 1500, 15% for GMC Sierra, 11% for Chevrolet Silverado, and 10% for Ford F-Series.
Still, though sales of the all-new, full-size, off-road-ready truck from Toyota are up, a sizable gap with domestic rivals remains.
The new Tundra launched in November at Toyota’s plant in San Antonio, Texas, and US sales have topped 64,702 units from January to August. That represents 15% growth over the same period a year ago, when the plant was winding down production of the previous-generation Tundra.
But here’s an interesting twist: While Tundra sales are growing (perhaps as expected for an all-new model), its Detroit rivals are down for the first eight months of US sales—18% for Ram 1500, 15% for GMC Sierra, 11% for Chevrolet Silverado, and 10% for Ford F-Series, according to Wards Intelligence data.
Slicing the sales numbers more finely, from June to August, only the Ford F-150 (including Lightning EV) and Toyota Tundra have gained share among full-size pickups, while Chevy, GMC, and Ram are down. Perhaps the Tundra’s rising sales are pegged to the spring rollout of the 437-hp i-Force Max hybrid variant, which the automaker predicted would make up about 25% of all Tundra sales. In July, the hybrid comprised 19% of Tundra sales, the automaker reports.
These numbers might provide a little encouragement to Toyota management, but a wide gap remains between Tundra sales and those of its rivals: After eight months, the F-Series, for instance, continues outselling the Tundra by about 6 to 1, driving home the point that the Tundra has a long way to go before becoming truly competitive. Another factor in truck sales is fuel prices, which have retreated from a $5-a-gallon recent high, but nonetheless have encouraged more shopping of smaller midsize pickups, as Cox Automotive notes.